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2019 Businesses for the New


$2,500+ River Heroes



River Ridge Land and Cattle Company

River Ridge Land and Cattle Company is comprised of 1,500 acres nestled along the New River in the mountains of Grayson County Virginia. Most of the property is under a perpetual conservation easement and has been a model for restorative farming for the past 35 years. Among other things, River Ridge is a grass finishing operation for Grayson Natural Farms. All cattle raised on River Ridge are raised without growth enhancing hormones and antibiotics.

Mast General Store

On the 1st Saturday in June, Mast supports Land Trust Day. They donate 20% of their sales for the day to NRC. They have done this for 11 years! “Maintaining a good balance of open space is important to the vitality of any community and to its residents’ quality of life,” said Fred Martin, president of Mast General Store. “These open spaces provide opportunities for recreation, food production, safe water supplies, and leisure enjoyment…all of which contribute not only to the physical wellbeing of a community, but also its economic vitality.”

Parker's Electrical Service

Jonathen Parker, owner of Parker's Electrical Service, is one of our most dedicated River Warriors, particularly when it comes to River Cleanups. Parker's Electrical Service has been the premium sponsor for our annual North Carolina Splash for the Cash for the last several years, and plays a major role in getting local businesses on board for the event. Jon is always willing to lend an oar to keep the River Clean and officialy earned the title River Boss for our largest yearly clean up Mud Sweat and Volunteers!

Brushy Fork Environmental Consulting, Inc.

Brushy Fork Environmental Consulting provides full delivery ecological restoration projects to the mountain areas of NC, TN, & VA. Their team of consultants, biologists, and engineers have worked with New River Conservancy to design and build several stream restoration and stormwater projects. No matter the project, Brushy Fork Environmental Consulting is up to the task to restore and enhance native habitat, ensuring that their projects in the New River Watershed are resilient and thriving.


$1,000 Clean Water Warriors

Walkabout Outfitter

Walkabout Outfitter is an outdoor clothing and gear retailer run by friendly, expert staff with six locations serving Virginia in Richmond, Harrisonburg, Lexington, Roanoke and Blacksburg. They carry high-quality, trusted brands and cater to every level of experience. Durring the Summer of 2019, Walkabout partnered with Astral Footwear and Devils Backbone Brewing Company to host the Waterway Fundraiser donating a portion of the proceeds to NRC and two other river keeper organizations!

$500 New River Gaurdians

SkyLine SkyBest - 2019 North Carolina Splash for the Cash
Lost Province Brewing Company - 2019 Get Lost for a Cause
McDonalds of West Jefferson - 2019 North Carolina Splash for the Cash
The Hotel Tavern - 2019 North Carolina Splash for the Cash

$250 Friends of the New River

Boondocks Brewing - 2019 North Carolina Splash for the Cash
Global Manufacturing Services - 2019 North Carolina Splash for the Cash
Miller Insurance Agency - 2019 North Carolina Splash for the Cash
New River Brewing - 2019 North Carolina Splash for the Cash
Radio Station WKSK - 2019 North Carolina Splash for the Cash
Shatley Springs - 2019 North Carolina Splash for the Cash
Steve Johnson Auto World - 2019 North Carolina Splash for the Cash

Up to $249 New River Advocates

RCH Mechanical Tech Solutions General Donations
Carolina Timberworks 2019 North Carolina Splash for the Cash
Carolina West Wireless - General Donations
Claytor Lake Water Sports 2019 Virginia Splash for the Cash
Conrad Brother's Marina 2019 Virginia Splash for the Cash
Devils Backbone Brewing Company - 2019 Waterways Fundraiser
Gearhead Junction LLC 2019 Virginia Splash for the Cash
New River Trips LLC - General Donations
Parsons Farms LLC 2019 North Carolina Splash for the Cash
Quick Stop Auctions 2019 North Carolina Splash for the Cash
SIB Enterprises 2019 Virginia Splash for the Cash
West Jefferson Chervrolet 2019 North Carolina Splash for the Cash
Anytime Fitness 2019 Virginia Splash for the Cash
Clemens Welding 2019 Mud Sweat & Volunteers
Friends of Claytor Lake, Inc. 2019 Virginia Splash for the Cash
GE Aviation 2019 Mud Sweat & Volunteers
Hatchet Coffee 2019 Mud Sweat & Volunteers, 2019 New River Symposium, 2019 North Carolina Splash for the Cash
M-Prints, Inc. 2019 North Carolina Splash for the Cash
REI 2019 Mud Sweat & Volunteers, 2019 New River Symposium, 2019 North Carolina Splash for the Cash
Virginia Eagle 2019 North Carolina & Virginia Splash for the Cash New River Outfitters 2019 Mud Sweat & Volunteers
Riverside Canoe and Tube Rental 2019 Mud Sweat & Volunteers
Zaloo's Canoes, Inc. 2019 Mud Sweat & Volunteers & North Carolina Splash for the Cash
Rivergirl Fishing Co. 2019 Mud Sweat & Volunteers & North Carolina Splash for the Cash
New River Adventure Inc. 2019 Virginia Splash for the Cash
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