Gifts of stock

The gift that keeps giving

Why is donating stock to charity better than cash?

There are several great reasons to donate stock — for starters, it’s one of the most tax-savvy ways to give.
Not to mention, today’s online platforms make it an incredibly easy and secure process.

You can donate these types of securities to New River Conservancy:

  • Publicly-traded stocks
  • Privately-held stocks (which will require independent appraisals beforehand)
  • Shares of mutual funds and ETFs
  • Bonds

No matter which type of appreciated stock you donate, your gift goes further than if you sold it and donated the proceeds as cash.

This is because donating appreciated stock lets you save on your taxes in two ways: you avoid capital gains tax on the appreciated value, and you can also claim a tax deduction on the value of the shares you donated.

Like most charitable donations, stock donations are deductible from your income taxes. When you file your federal taxes, you can deduct the donation from your taxable income if you itemize your deductions.

There are many online platforms you can use to donate stock, or notify your broker of your intent with the following language:

Dear ______________,

I want to initiate a stock gift to the New River Conservancy  on (specific date). I would like to transfer (number) shares of (stock name) to New River Conservancy on (the day, month, and year that you want to gift the stock). 

New River Conservancy stock account details are as follows:

DTC # 0226
Brokerage Fidelity Investments
Account number: Z73-583707
EIN # 58-1949660

If there are any questions, please contact New River Conservancy Communications Director, Lisa Stansell-Galitz at

Thank you,