We’re bringing New meaning to working together.

When you support the New River, you support all of the water and all of the life along it — including yours. We see our job as an opportunity to protect the river while connecting our river community to each other.

That’s why we’re extending our hand, and as a result, our reach, to more people and organizations, helping bridge the conversations and opportunities that will increase awareness and the drive to help, no matter your role. Ecologists, nature lovers, adventure seekers, philanthropists, students and teachers, businesses, lobbyists, landowners, government officials, and people of every background, race, age and ability — everyone can help protect and improve the river.

When the federal government expressed a goal to move our country to more green building projects, the NRC helped certify 35 governmental engineers and contractors in green infrastructure engineering. When universities, such as Appalachian State, Radford and Virginia Tech, come to us with the next generation of biologists, conservationists and green innovators, we become the center of their course curriculum and allow them to inspire our thinking as much as we’ve inspired them.


The New welcomes us and depends on us all.

Small business support

We’re here for business owners who want to access resources to grow their
business in environmentally conscious ways.

The New River Watershed depends on partnerships with a diverse group of businesses, both private and public. Places like Mast General Store, and River Girl Fishing, North Carolina Fish and Wildlife and more.

Get in touch with our Executive Director, Elizabeth Underwood at elizabeth@newriverconservancy.org so that we can support your desire to be more sustainable.

Ace Adventure Resort

Adventures on the Gorge

Ashe County Chamber of Commerce

Eleven West Custom Apparel

Mast General Store

Each year on Land Trust Day, the Boone, NC Mast General Store donates 20% of the day’s sales to NRC, its land trust partner so that we may continue the mission of preserving the beauty that lies just beyond our own backyards.

River Girl Fishing Co.

Every summer, and throughout the year, Kelly McCoy, owner of River Girl Fishing Co and original fishing girl, sponsors river clean ups, paddles and floats for the benefit of NRC.

US Fish and Wildlife Service

North Carolina Land & Water Fund

The Old Store at Grassy Creek